®Planning appeal decision
370 Old Street, Hackney, London, EC1V 9LT
Planning appeal 3280834 at 370 Old Street, Hackney, London, EC1V 9LT (London Borough of Hackney) was dismissed on 6 December 2021 by Inspector Webb M, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the visual amenity of the area.
temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with an inset advertising and information area measuring 7.9m x 5.9m for a period of 10 months during building works
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Webb M
- Postcode
- EC1V 9LT
Main issues, as the Inspector framed them
- the effect of the proposed advertisement on the visual amenity of the area
- the effect of the proposed advertisement on public safety
What decided it
The substantial harm to visual amenity of the conservation area and setting of listed buildings caused by the large advertising area, which would be incongruous and create visual clutter contrary to local character and policy, outweighed any benefits from façade replication.
The benefits of façade replication and potential economic benefits from advertising were outweighed by the substantial harm to visual amenity of the conservation area and the setting of listed buildings.
What the Inspector cited
- Development plan policies
- Policy LP1Policy LP3Policy LP7Policy HC1Policy D4Policy LP43Hackney South Shoreditch Supplementary Planning Document policy guidance 5.2Hackney South Shoreditch Supplementary Planning Document policy guidance 1.11Hackney Shopfront Design Guide Supplementary Planning Guidance
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision
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The authority’s record since 2016 · every decision in 2021
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- Dismissed9 July 2026600400842 Great Eastern Street, Hackney, London, EC2A3EP
- Dismissed26 March 20266003394360 Old Street, Hackney, London, EC1V 9LT
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.