®Planning appeal decision
370 Old Street, Hackney, LONDON, EC1V 9LT
temporary decorative scaffold shroud screen advertisement comprising a 1:1 image of the building façade with an inset advertising and information area measuring 7.9m x 5.9m for a period of 10 months during building works
- Authority
- London Borough of Hackney
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Webb M
Main issues, as the Inspector framed them
- the effect of the proposed advertisement on the visual amenity of the area
- the effect of the proposed advertisement on public safety
What decided it
The substantial harm to visual amenity of the conservation area and setting of listed buildings caused by the large advertising area, which would be incongruous and create visual clutter contrary to local character and policy, outweighed any benefits from façade replication.
The benefits of façade replication and potential economic benefits from advertising were outweighed by the substantial harm to visual amenity of the conservation area and the setting of listed buildings.
Plan policies cited: Policy LP1, Policy LP3, Policy LP7, Policy HC1, Policy D4, Policy LP43, Hackney South Shoreditch Supplementary Planning Document policy guidance 5.2, Hackney South Shoreditch Supplementary Planning Document policy guidance 1.11, Hackney Shopfront Design Guide Supplementary Planning Guidance
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.