Buzz Bingo, Middle Engine Lane, WALLSEND, NE28 9NT

Installation of 2 x 48 sheet freestanding digital advertising display units, measuring 6.4m wide x 3.4m high, and comprising pressed metal frames and sealed LED screens, mounted in a double sided format on a central supporting monopole

Authority: North Tyneside Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hunter J

Main issues, as the Inspector framed them

the effect of the proposal on amenity and public safety

What decided it

The proposal would cause significant harm to amenity through its dominating and intrusive visual impact, and the assessment of public safety impacts was insufficiently robust to rule out distraction to road users.

Plan policies cited: Policy DM6.3 of the North Tyneside Local Plan (2017)

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