Land Opposite Marden Bridge School Sports Hal, Hillheads Road, Whitley Bay, Tyne and Wear, NE25 8RW

for the installation of a digital 48-sheet LED poster display

Authority: North Tyneside Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The cumulative visual impact of the proposed LED display positioned close to the existing large poster hoarding would cause substantial harm to the verdant character and visual amenity of the immediate area.

Plan policies cited: DM6.3

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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