Advertisement Display Site at Wallsend Rd, junction with High Flatworth, Tyne Tunnel Industrial Estate , NORTH SHIELDS, NE29 7UZ

an ‘advertisement consent to upgrade poster 48sheet boards to digital 48 sheet LED display screen

Authority: North Tyneside Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hendley D

Main issues, as the Inspector framed them

The effect of the proposal on public safety by way of highway considerations

What decided it

The proposal's location adjacent to a busy multi-lane roundabout junction where digital illumination would act as a distraction to drivers at a point requiring full awareness of traffic, pedestrians and cyclists, creating an unacceptable effect on public safety.

Framework references: 116

Plan policies cited: Policy DM6.3

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