Shoreditch High Street, London, E1 6HU

the erection of 1no externally illuminated advertisement wrap

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Long M

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The proposal's size, prominent orientation and unobstructed position above the car park, combined with the cumulative impact of large-scale advertising in the area, would result in unacceptable harm to the visual amenity and character of the Conservation Area.

Plan policies cited: Hackney Local Plan 2033 Policy LP7, Hackney Local Plan 2033 Policy LP1, Hackney Local Plan 2033 Policy LP3, The London Plan Policy HC1

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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