Outside 214 - 216 High Street, Cheltenham, Gloucestershire, GL50 3HF

the installation of 1no. new BT Street Hub, incorporating 75" LCD advert screens plus the removal of associated BT kiosk

Authority: Cheltenham Borough Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Allen M

Main issues, as the Inspector framed them

The effect on the character and appearance of the area, bearing in mind the site's location within the Cheltenham Central Conservation Area and within the setting of 210-216 High Street, a Grade II listed building (Appeal A)
The effect on amenity (Appeal B)

What decided it

The visual harm to the character and appearance of the Cheltenham Central Conservation Area and the setting of the Grade II listed building, combined with insufficient public benefits to outweigh the heritage harm, rendered both appeals unacceptable.

Framework references: 199, 202

Plan policies cited: Policy D1, Policy HE3, Policy SD4, Policy SD8

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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