®Planning appeal decision
Pavement Outside 21 Promenade, Cheltenham, Gloucestershire, GL50 1LE
described as, “Proposed installation of 1no. new BT Street Hub, incorporating 75" LCD advert screens plus the removal of associated BT kiosk(s)”
- Authority
- Cheltenham Borough Council
- Appeal type
- minor · Planning Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- O'Doherty A
Main issues, as the Inspector framed them
- Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area and whether the settings of the nearby listed buildings would be preserved
- The effect of the proposed advertisements on amenity, including the Cheltenham Central Conservation Area and the settings of the nearby listed buildings
What decided it
The considerable harm to the character and appearance of the conservation area and the settings of nearby listed buildings caused by the imposing, visually incongruous Street Hub with large illuminated LCD screens was not outweighed by the moderate public benefits offered by the proposal.
Framework references: 114, 136
Plan policies cited: Policy D1 of the Cheltenham Plan (adopted 2020), Policy SD4 of the Gloucester, Cheltenham and Tewkesbury Joint Core Strategy 2011 – 2031 (adopted 2017), Policy SD8 of the Gloucester, Cheltenham and Tewkesbury Joint Core Strategy 2011 – 2031 (adopted 2017), Policy HE3 of the Cheltenham Plan (adopted 2020)
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.