®Planning appeal decision
Pavement Outside 21 Promenade, Cheltenham, Gloucestershire, GL50 1LE
Planning appeal 3289377 at Pavement Outside 21 Promenade, Cheltenham, Gloucestershire, GL50 1LE (Cheltenham Borough Council) was dismissed on 5 July 2022 by Inspector O'Doherty A, by written representations. The main issue, as the Inspector framed it: Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area and whether the settings of the nearby listed buildings would be preserved.
described as, “Proposed installation of 1no. new BT Street Hub, incorporating 75" LCD advert screens plus the removal of associated BT kiosk(s)”
- Authority
- Cheltenham Borough Council
- Appeal type
- minor · Planning Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- O'Doherty A
- Postcode
- GL50 1LE
Main issues, as the Inspector framed them
- Whether the proposal would preserve or enhance the character or appearance of the Cheltenham Central Conservation Area and whether the settings of the nearby listed buildings would be preserved
- The effect of the proposed advertisements on amenity, including the Cheltenham Central Conservation Area and the settings of the nearby listed buildings
What decided it
The considerable harm to the character and appearance of the conservation area and the settings of nearby listed buildings caused by the imposing, visually incongruous Street Hub with large illuminated LCD screens was not outweighed by the moderate public benefits offered by the proposal.
What the Inspector cited
- Development plan policies
- Policy D1 of the Cheltenham Plan (adopted 2020)Policy SD4 of the Gloucester, Cheltenham and Tewkesbury Joint Core Strategy 2011 – 2031 (adopted 2017)Policy SD8 of the Gloucester, Cheltenham and Tewkesbury Joint Core Strategy 2011 – 2031 (adopted 2017)Policy HE3 of the Cheltenham Plan (adopted 2020)
- National Planning Policy Framework
- Paragraph 114Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision
More decisions in Cheltenham Borough Council
The authority’s record since 2016 · every decision in 2022
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- Dismissed4 April 20233298823Pavement on Winchcombe Street, , Side of Hays Travel 159 High Street, , Cheltenham , GL50 1DF
- Dismissed29 November 20223299714Pavement Outside Sew M-Design, 253 Gloucester Road, Cheltenham, Gloucestershire, GL51 8NW
- Dismissed29 November 20223299712Pavement Outside Sew M-Design, 253 Gloucester Road , Cheltenham, GL51 8NW
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.