3 Ratcliffe Road, Loughborough, LE11 1LF

the upgrade of an existing 48 sheet advert to support a digital poster

Authority: Charnwood Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Radcliffe I

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The imposition of conditions controlling illumination levels, preventing moving images, and requiring instantaneous display transitions would ensure the digital poster would not have a harmful effect on visual amenity.

Framework references: 136

Plan policies cited: CS2, EV/1

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