86 Leicester Road, Loughborough, LE11 2AQ

update and reposition of existing 48 sheet advert to support digital poster

Authority: Charnwood Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McHugh I

Main issues, as the Inspector framed them

The effect of the proposal on the character and appearance of the area (amenity)
The effect of the proposal on highway safety

What decided it

The existence of comparable advertisement displays already present on both the appeal site and the opposite property meant the proposed illuminated display would not make a material difference to the character and amenity of the conservation area, and site observations confirmed no adverse highway safety impact.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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