Billboards adjacent to Harry's Tyre Shop, Nottingham Road, Loughborough, LE11 1ES

described on the application form as ‘upgrade of two existing 96 sheet adverts to support digital posters

Authority: Charnwood Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ollerenshaw M

Main issues, as the Inspector framed them

The effect of the proposed advertisements on the visual amenity of the area

What decided it

The proposed internally illuminated digital advertisements with changing images would be significantly more striking and harmful to visual amenity than the existing externally illuminated paper hoardings, creating an unacceptable effect on the character of the area.

Framework references: 136

Plan policies cited: Policy CS2 of the Charnwood Local Plan: Core Strategy, Policy EV/1 of the Charnwood Local Plan

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