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Dismissed22 April 20223292783

Billboards Adjacent to Harry's Tyre Shop, Nottingham Road, Loughborough, LE11 1ES

Planning appeal 3292783 at Billboards Adjacent to Harry's Tyre Shop, Nottingham Road, Loughborough, LE11 1ES (Charnwood Borough Council) was dismissed on 22 April 2022 by Inspector Ollerenshaw M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisements on the visual amenity of the area.

described on the application form as ‘upgrade of two existing 96 sheet adverts to support digital posters

Authority
Charnwood Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Ollerenshaw M

Main issues, as the Inspector framed them

  • The effect of the proposed advertisements on the visual amenity of the area

What decided it

The proposed internally illuminated digital advertisements with changing images would be significantly more striking and harmful to visual amenity than the existing externally illuminated paper hoardings, creating an unacceptable effect on the character of the area.

What the Inspector cited

Development plan policies
Policy CS2 of the Charnwood Local Plan: Core StrategyPolicy EV/1 of the Charnwood Local Plan
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.