PORKYS PANTRY, 79 WALLASEY VILLAGE, WALLASEY, WIRRAL, CH45 3LE

the replacement of a traditional advertising display with a wall-mounted 48-sheet sized digital LED advertising unit

Authority: Wirral Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The prominent position and size of the digital advertisement on the upper gable elevation would cause significant harm to the amenity of the area, conflicting with NPPF paragraph 136.

Framework references: 136

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