Land at White City Retail Park, Chester Road, MANCHESTER, M16 0RP

single illuminated 48-sheet digital poster display

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ollerenshaw M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed advertisement would have an unacceptable effect on the visual amenity of the area due to its size, position, and prominence, appearing as a discordant feature in the street scene contrary to the Regulations and local and national policy.

Framework references: 136

Plan policies cited: Policy L7 of the Trafford Local Plan: Core Strategy (2012)

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The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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