Planning appeal decision
Land at White City Retail Park, Chester Road, Manchester, M16 0RP
Planning appeal 3303789 at Land at White City Retail Park, Chester Road, Manchester, M16 0RP (Trafford Metropolitan Borough Council) was dismissed on 4 October 2022 by Inspector Ollerenshaw M, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.
single illuminated 48-sheet digital poster display
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Ollerenshaw M
- Postcode
- M16 0RP
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the visual amenity of the area
What decided it
The proposed advertisement would have an unacceptable effect on the setting of the listed building and would harm the visual amenity of the area by being an imposing and dominant presence that would negatively affect views of the Grade II listed building from public vantage points.
What the Inspector cited
- Development plan policies
- Policy L7 of the Trafford Local Plan: Core Strategy (2012)
- National Planning Policy Framework
- Paragraph 136
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in Trafford Metropolitan Borough Council
The authority’s record since 2016 · every decision in 2022
- Allowed23 October 202660083261011 Chester Road, Stretford, Manchester, M32 8LF
- Allowed1 July 20266006879A56 (Chester Road) Central Reservation, Opposite Clipper House, Stretford, M32 8AE
- Dismissed18 June 20266006841Land at Crossford Court, Dane Road, Sale, M33 7BZ
- Dismissed16 June 20266006875Parkway (A5081) Central Reservation, Approximately 150m South of Parkway Circle Roundabout, Trafford Park, M17 1LP
- Allowed16 June 20266005808East Verge of Barton Road, Between Redclyffe Circle and Shetland Circle, Trafford, M41 7FP
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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