Texaco, 241-255 City Road, LONDON, EC1V 1JQ

Two freestanding LED Digital Advertisements each measuring 3m wide by 6m high. Renewal of existing consent. Colours vary. Internally illuminated

Authority: London Borough of Hackney
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Scott A

Main issues, as the Inspector framed them

The effect of the development on the amenity of the local area

What decided it

The proposed digital LED advertisements would introduce a visually discordant and incongruous feature that would cause harm to the amenity of the local area, contrary to development plan policies on design quality and advertisements.

Plan policies cited: Policy D4, Policy D8, Policy LP1, Policy LP2, Policy LP7, Policy LP3, Policy HC1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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