30-31 Shoreditch High Street, London, E1 6PG

temporary decorative scaffolding shroud comprising 1:1 image of building facade and inset commercial advertisement measuring 6.9m x 7.4m

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Aqbal M

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the area, including the conservation area
the effect of the proposed advertisement on the amenity of neighbours
the effect of the proposed advertisement on public safety

What decided it

The proposal would harm the character and appearance of the South Shoreditch Conservation Area through the introduction of a disproportionately large advertisement display in a prominent location, which outweighed any temporary nature or financial justification for the scheme.

Plan policies cited: London Plan Policy D3, London Plan Policy D4, London Plan Policy D8, London Plan Policy HC1, Hackney Local Plan 2033 Policy LP1, Hackney Local Plan 2033 Policy LP3, Hackney Local Plan 2033 Policy LP7, Hackney Local Plan 2033 Policy LP2

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.