149-150 Shoreditch High Street, Hackney, LONDON, E1 6HU

a fascia sign, made out of fabric. Approx 4m height by 8m width, and approx 3.5m from the ground. Black text on white and multi-coloured background. No illumination

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Aqbal M

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area, including the conservation area

What decided it

The proposed advertisement, because of its scale and siting, would unacceptably harm the character and appearance of the historic appeal property and the conservation area by obscuring architectural details and dominating the first floor façade in a manner incongruous with the prevailing arrangement of modest fascia signs in the area.

Plan policies cited: Policy D4, Policy HC1, Policy LP1, Policy LP3, Policy LP7

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