Land at Friary Road & Western Avenue, Acton, London, W3 6AF

Installation of one digital advertisement with frame

Authority: London Borough of Ealing
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dale A

Main issues, as the Inspector framed them

The effect of the proposed advertisement display upon the amenity of the site and its surroundings

What decided it

The portrait orientation of the proposed display, combined with the Road Safety Assessment findings and the extant consent for a non-illuminated hoarding in a similar position, demonstrated that the advertisement would not harm amenity or pose an unacceptable risk to public safety.

Plan policies cited: Policy D3, Policy D4, Policy 7.4, Policy 7B, Policy T3, Policy T4

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