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Allowed4 July 20233313711

Land at Friary Road & Western Avenue, Acton, London, W3 6AF

Planning appeal 3313711 at Land at Friary Road & Western Avenue, Acton, London, W3 6AF (London Borough of Ealing) was allowed on 4 July 2023 by Inspector Dale A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement display upon the amenity of the site and its surroundings.

Installation of one digital advertisement with frame

Authority
London Borough of Ealing
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Dale A
Postcode
W3 6AF

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement display upon the amenity of the site and its surroundings

What decided it

The portrait orientation of the proposed display, combined with the Road Safety Assessment findings and the extant consent for a non-illuminated hoarding in a similar position, demonstrated that the advertisement would not harm amenity or pose an unacceptable risk to public safety.

What the Inspector cited

Development plan policies
Policy D3Policy D4Policy 7.4Policy 7BPolicy T3Policy T4

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Ealing

The authority’s record since 2016 · every decision in 2023

  1. Dismissed27 October 20266012839
    Station Parade, Advertising Right Adj 1 Uxbridge Road, Ealing, W5 3LD
  2. Dismissed5 May 20266004539
    Pavement Outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT
  3. Dismissed5 May 20266004538
    Pavement Outside Nos. 40-42, The Broadway, Greenford, Middlesex, UB6 9PT
  4. Allowed24 February 20263376169
    750-758 Greenford Road, Greenford, UB6 8QQ
  5. Dismissed29 January 20263374543
    19-21 High Street, Acton, London, W3 6NG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.