Land East of Ashingdon Road and North of Rochford Garden Way, ROCHFORD, Essex, SS4 1TA

the erection of advertisement approximately 4.25m high in total, free-standing post and panel signage, "V-Board" (chevron) style. Advertisement type: "Coming Soon

Authority: Rochford District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Kemmann-Lane T

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the residential character and visual appearance of the area
the effect on public safety due to its location and potential to cause public disorder

What decided it

The proposed advertisement would not harm amenity or put public safety at risk, and there is no rational basis to think it would cause public disorder.

Framework references: 136

Plan policies cited: Policy DM37

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

Town Planner Pro

What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.
Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.
The judgement stays yours. The tool gathers the material and dates it.

Join the waiting list

In the app this decision sits on the map beside every other appeal around it, with the full reasoning summary, the letter held on file, and the case law it applies.