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Allowed12 September 20233319408

Land East of Ashingdon Road and North of Rochford Garden Way, Rochford, Essex, SS4 1TA

Planning appeal 3319408 at Land East of Ashingdon Road and North of Rochford Garden Way, Rochford, Essex, SS4 1TA (Rochford District Council) was allowed on 12 September 2023 by Inspector Kemmann-Lane T, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the residential character and visual appearance of the area.

the erection of advertisement approximately 4.25m high in total, free-standing post and panel signage, "V-Board" (chevron) style. Advertisement type: "Coming Soon

Authority
Rochford District Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Kemmann-Lane T
Postcode
SS4 1TA

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the residential character and visual appearance of the area
  • the effect on public safety due to its location and potential to cause public disorder

What decided it

The proposed advertisement would not harm amenity or put public safety at risk, and there is no rational basis to think it would cause public disorder.

What the Inspector cited

Development plan policies
Policy DM37
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Rochford

The authority’s record since 2016 · every decision in 2023

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.