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Planning appeal decision

Dismissed16 November 20233320602

78 Wheelock Street, Middlewich, CW10 9AE

Planning appeal 3320602 at 78 Wheelock Street, Middlewich, CW10 9AE (Cheshire East) was dismissed on 16 November 2023 by Inspector Major R, by written representations. The main issue, as the Inspector framed it: The effect of the proposal upon the visual amenity of the area including whether it would preserve or enhance the character or appearance of the Middlewich Conservation Area.

signboard at the side of the elevation

Authority
Cheshire East
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Major R
Postcode
CW10 9AE

Main issues, as the Inspector framed them

  • The effect of the proposal upon the visual amenity of the area including whether it would preserve or enhance the character or appearance of the Middlewich Conservation Area

What decided it

The proposed sign's siting on the prominent forward-projecting side elevation of the appeal property, combined with its relatively large size, would result in visual clutter and harm to the character and appearance of the Middlewich Conservation Area.

What the Inspector cited

Development plan policies
Policy SD 1Policy SE 7Policy GEN 3
National Planning Policy Framework
Paragraph 136

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Cheshire East

The authority’s record since 2016 · every decision in 2023

  1. Dismissed22 June 20263377136
    Foot Path Outside, 47-49 Grove Street, Wilmslow, SK9 1DT
  2. Dismissed19 June 20263377133
    Footpath Outside 47-49 Alderley Road, Wilmslow, SK9 1NZ
  3. Dismissed19 June 20263376883
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  4. Dismissed8 June 20263378181
    6 London Road, Macclesfield, Cheshire East, SK11 7QX
  5. Dismissed27 May 20266005277
    Footpath Adjacent 55 Grove Street, Wilmslow, SK9 1DT

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.