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Dismissed26 October 20233324787

457 Old Chester Road, Wirral, Rock Ferry, CH42 2DU

Planning appeal 3324787 at 457 Old Chester Road, Wirral, Rock Ferry, CH42 2DU (Wirral Metropolitan Borough Council) was dismissed on 26 October 2023 by Inspector Jones R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

to repost 2 x 48-sheet paper paste illuminated advertising displays

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Jones R
Postcode
CH42 2DU

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The size and elevated position of the proposed advertisements would cause unacceptable harm to the visual amenity of the residential area and residents opposite the site.

What the Inspector cited

Development plan policies
Policy HS15

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2023

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  3. Dismissed1 December 20253373497
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  5. Allowed21 October 20253368354
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.