536 High Road, Leytonstone, LONDON, E11 3EE

installation of an internally illuminated 48 sheet D-Poster (digital) display

Authority: Waltham Forest London Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Harrison F

Main issues, as the Inspector framed them

The effects of the proposed advertisement on amenity and public safety

What decided it

The proposal would be harmful to both amenity and public safety due to its dominant, incongruous appearance and the potential for its illumination and changing display to distract drivers at a busy urban junction.

Plan policies cited: Policy CS15, Policy DM29, Policy DM32

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