118 Blackhorse Road, Walthamstow, London, E17 6NH

the replacement of existing advertisement poster with an internally illuminated D48 digital advertising display

Authority: Waltham Forest London Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect on the character and appearance of the appeal site and that of local area
Public safety as it relates to road users

What decided it

The proposal would cause substantial harm to both the character and appearance of the local area and to public safety through driver distraction at a pedestrian crossing, which harms outweigh the marginal benefits claimed.

Framework references: 8, 9

Plan policies cited: Policy 53, Policy 59, Policy 57

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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