536 High Road, Leytonstone, E11 3EQ

the installation of a digital advertising screen (D-Poster)

Authority: Waltham Forest London Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect on the character and appearance of the local area
Public safety as it relates to road users

What decided it

The proposal would present a significant risk of distraction to drivers at a critical location where they must pay due care and attention to the Zebra crossing and pedestrians, combined with its unduly conspicuous and discordant appearance within the local streetscene.

Plan policies cited: Policy 53, Policy 59

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