Equity House, 2 Bergholt Road, Colchester, CO4 5EY

a digital advertisement hoarding to display static advertisements on rotation

Authority: Colchester Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Robbie K

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The proposed digital advertisement panel would, by reason of its height, size, and illumination, appear incongruous and dominating against the verdant landscaped backdrop and residential character of the locality, thereby adversely affecting visual amenity.

Plan policies cited: Policy SP7 of Section 1 of Colchester Borough Local Plan 2021, Policy DM15 of Section 2 of Colchester Local Plan 2022

Read the decision letter on the Inspectorate’s site

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