LAND ADJACENT BIFFA WASTE , RIPPLE ROAD , BARKING , IG11 0TT

replacement of existing 2 x 96 sheet advertising panels with 2 x 48 sheet LED advertising panels

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lock H

Main issues, as the Inspector framed them

The effect of the proposal on public safety

What decided it

The changing images on digital panels would create an unnecessary and potentially hazardous distraction to road users at a location where vehicles are already required to exercise heightened care due to nearby access points and slip road signage.

Plan policies cited: Policy D8 of The London Plan 2021, Core Strategy Policy CP3, DPD Policy BP7

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