Pavement adj. Genoa Building, 16 North Street, Barking, IG11 8AW

a free-standing advertising Council information panel with 2no. back- to-back digital displays. Digital display dimensions: 1635mm H x 924mm W. Displays to portray static images that change every 10 seconds

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Courtney T

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The siting and illuminated nature of the advertisement at this busy location directly adjacent to a loading bay and junction, combined with the absence of robust safety evidence, would likely result in distraction for highway users and increased conflict between road users, thereby harming public safety.

Plan policies cited: Policy DMD6 of the Barking and Dagenham Local Plan (2024), Policy D8 of the London Plan (2021)

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