Pavement Adj. Genoa Building, 16 North Street, Barking, IG11 8AW

Planning appeal 3363289 at Pavement Adj. Genoa Building, 16 North Street, Barking, IG11 8AW (London Borough of Barking and Dagenham Council) was dismissed on 3 October 2025 by Inspector Courtney T, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

a free-standing advertising Council information panel with 2no. back- to-back digital displays. Digital display dimensions: 1635mm H x 924mm W. Displays to portray static images that change every 10 seconds

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Courtney T
Postcode: IG11 8AW

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The siting and illuminated nature of the advertisement at this busy location directly adjacent to a loading bay and junction, combined with the absence of robust safety evidence, would likely result in distraction for highway users and increased conflict between road users, thereby harming public safety.

What the Inspector cited

Development plan policies: Policy DMD6 of the Barking and Dagenham Local Plan (2024)Policy D8 of the London Plan (2021)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.

Appeals plan, £15 a month

With an account

What an account adds to this decision

429 other decided appeals within two kilometres of this site. In the app every dot opens its decision, and its letter wherever one was published, and you can draw your own site to see what has been decided around it.AllowedDismissedSplitThis decision

An appeal decision in the app, with the main issues, policies and judgments cited picked out beside the letter — Every letter, there to read. We pick out the main issues, the policies and the judgments cited, so you can work through the letter faster.

Searching the full text of appeal decision letters in the app — Search inside every letter. By words or by meaning, filtered by authority, outcome, appeal type and procedure, with every locatable decision on the map and the Inspector named on each.

Start your free trial

More decisions in London Borough of Barking and Dagenham Council

The authority’s record since 2016 · every decision in 2025

Dismissed8 May 20243329293
Pavement Outside 97-931 High Road, Chadwell Heath, Barking And Dagenham, London, RM6 6PB
Dismissed26 February 20243332005
Land at A124 Roundabout at Junction With Gurdwara Way, Barking, IG11 8BU
Dismissed9 February 20243329294
Pavement Outside 97-931 High Road, Chadwell Heath, Barking And Dagenham, RM6 6PB, London, RM6 6PB
Dismissed9 February 20243328750
Land Adjacent Biffa Waste , Ripple Road , Barking , IG11 0TT
Dismissed15 September 20223291857
Ship And Shovel , Ripple Road, Barking , Barking And Dagenham, IG11 0SN

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.