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Planning appeal decision

Dismissed26 February 20243332005

Land at A124 Roundabout at Junction With Gurdwara Way, Barking, IG11 8BU

Planning appeal 3332005 at Land at A124 Roundabout at Junction With Gurdwara Way, Barking, IG11 8BU (London Borough of Barking and Dagenham Council) was dismissed on 26 February 2024 by Inspector Lock H, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on public safety.

new single illuminated 48-sheet digital advertisement display

Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Lock H
Postcode
IG11 8BU

Main issues, as the Inspector framed them

  • The effect of the proposal on public safety
  • The effect of the proposal on amenity

What decided it

The introduction of a large, illuminated digital display with changing images would create an unnecessary distraction at a point where drivers need heightened awareness of pedestrians and traffic, and would be visually intrusive against a backdrop of residential dwellings and open space.

What the Inspector cited

Development plan policies
Policy D8 of The London Plan 2021Barking and Dagenham Core Strategy 2010 Policy CP3Policy BP7 of the Council's Borough Wide Development Policies Development Plan Document 2011

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Barking and Dagenham Council

The authority’s record since 2016 · every decision in 2024

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  3. Dismissed9 February 20243329294
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  5. Dismissed15 September 20223291857
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.