Land at A124 Roundabout at Junction with Gurdwara Way, Barking, IG11 8BU

new single illuminated 48-sheet digital advertisement display

Authority: London Borough of Barking and Dagenham Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lock H

Main issues, as the Inspector framed them

The effect of the proposal on public safety
The effect of the proposal on amenity

What decided it

The introduction of a large, illuminated digital display with changing images would create an unnecessary distraction at a point where drivers need heightened awareness of pedestrians and traffic, and would be visually intrusive against a backdrop of residential dwellings and open space.

Plan policies cited: Policy D8 of The London Plan 2021, Barking and Dagenham Core Strategy 2010 Policy CP3, Policy BP7 of the Council's Borough Wide Development Policies Development Plan Document 2011

Read the decision letter on the Inspectorate’s site

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