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Dismissed26 January 20243330944

Cheetham Jackson Ltd, 184-186 Cross Street, Sale, M33 7AG

Planning appeal 3330944 at Cheetham Jackson Ltd, 184-186 Cross Street, Sale, M33 7AG (Trafford Metropolitan Borough Council) was dismissed on 26 January 2024 by Inspector Pipe C, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area.

replacement of existing externally illuminated sign 1.5m x 3.5m with an internally illuminated LED Digital 48-sheet display, 3.2m x 6.2m, on the gable wall

Authority
Trafford Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Pipe C
Postcode
M33 7AG

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the area

What decided it

The disproportionately large scale and prominent location of the proposed advertisement would dominate the streetscene and add visual clutter, thereby being detrimental to the amenity of the area.

What the Inspector cited

Development plan policies
Policy L7 of the Trafford Local Plan, Core Strategy, Development Plan Document (2012)Planning Guidelines for Advertisements (1995)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.