859 CHESTER RD (STANLEY HOUSE), STRETFORD, MANCHESTER, M32 0RN

freestanding timber billboard (standard 48 sheet size) measuring 6 x 3 metres (non-illuminated)

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pipe C

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The advertisement's imposing scale and conspicuous location cause demonstrable harm to the setting of nearby listed heritage assets and to the amenity of the area, with no public benefits to justify this harm.

Framework references: 205, 208

Plan policies cited: Policy L7, Policy R1

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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