Pavement o/s 51-61 Mare Street, Hackney, London, E9 7NY

described on the application form as a free-standing advertising CIP unit featuring double-sided digital displays measuring 1635mm (H) x 924mm (W) to replace existing/recently removed free-standing advertising CIP unit featuring double-sided internally illuminated 6-sheet displays

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effects of the proposed advertisement on visual amenity and highway safety

What decided it

The proposed advertisement would be a garish and incongruous element in the street scene due to its size, siting and illumination method, causing unacceptable harm to visual amenity and conflicting with development plan policies.

Plan policies cited: LP7, PP1

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