LAND FRONTING , Derby Road Kirkdale, LIVERPOOL, L20 8EE

a single leg, free standing advertising structure featuring one internally illuminated sequential display screen

Authority: Sefton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley S

Main issues, as the Inspector framed them

The effect of the proposed advertisement upon highway safety

What decided it

The reduced luminosity levels proposed, combined with the junction's characteristics and the display's positioning directly in drivers' views, would not cause unacceptable harm to highway safety.

Framework references: 141

Plan policies cited: Policy EQ11

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