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Planning appeal decision

Allowed13 May 20243337440

Land Fronting , Derby Road Kirkdale, Liverpool, L20 8EE

Planning appeal 3337440 at Land Fronting , Derby Road Kirkdale, Liverpool, L20 8EE (Sefton Metropolitan Borough Council) was allowed on 13 May 2024 by Inspector Hartley S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement upon highway safety.

a single leg, free standing advertising structure featuring one internally illuminated sequential display screen

Authority
Sefton Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Hartley S
Postcode
L20 8EE

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement upon highway safety

What decided it

The reduced luminosity levels proposed, combined with the junction's characteristics and the display's positioning directly in drivers' views, would not cause unacceptable harm to highway safety.

What the Inspector cited

Development plan policies
Policy EQ11
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.