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Dismissed25 November 20243351599

Site of 45 Ormskirk Road, Sefton, Aintree, L9 5AF

Planning appeal 3351599 at Site of 45 Ormskirk Road, Sefton, Aintree, L9 5AF (Sefton Metropolitan Borough Council) was dismissed on 25 November 2024 by Inspector Winnard K, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement display on visual amenity.

Replacement of existing externally illuminated paper billboard with 2 No. LED digital billboards

Authority
Sefton Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Winnard K
Postcode
L9 5AF

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement display on visual amenity

What decided it

The size, height, and prominent siting of the proposed LED digital billboards would create a discordant feature that is detrimental to visual amenity, conflicting with Policy EQ11 of the Local Plan for Sefton.

What the Inspector cited

Development plan policies
Policy EQ11

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.