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Planning appeal decision

Dismissed13 May 20266003900

Shell Garage, Crosby Road, North Waterloo, L22 0LA

Planning appeal 6003900 at Shell Garage, Crosby Road, North Waterloo, L22 0LA (Sefton Metropolitan Borough Council) was dismissed on 13 May 2026 by Inspector Hatch P, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

for advertisement consent for the display of 1no. freestanding internally illuminated D48-Poster digital advertising sign

Authority
Sefton Metropolitan Borough Council
Appeal type
commercial · Commercial Appeals Service (Adverts)
Procedure
Written Representations
Development
advertisement · Householder developments
Inspector
Hatch P
Postcode
L22 0LA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed digital display would create an intrusive and unsympathetic feature with significant prominence in the street scene when viewed from the north, adversely affecting the amenity of an area where advertising is not a dominant characteristic.

What the Inspector cited

Development plan policies
Policy EQ11

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2026

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.