Shell Garage, Crosby Road, North Waterloo, L22 0LA

for advertisement consent for the display of 1no. freestanding internally illuminated D48-Poster digital advertising sign

Authority: Sefton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Hatch P

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the amenity of the area

What decided it

The proposed digital display would create an intrusive and unsympathetic feature with significant prominence in the street scene when viewed from the north, adversely affecting the amenity of an area where advertising is not a dominant characteristic.

Plan policies cited: Policy EQ11

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