Land at 491 Hawthorne Road, Bootle, L20 5AG

the conversion of advertising billboard to a D-Poster digital advertising display

Authority: Sefton Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Not Applicable
Inspector: Manson S

Main issues, as the Inspector framed them

The effect of the scheme on public safety

What decided it

The smaller size, offset position, static nature, and controlled display characteristics of the digital display would not create an unacceptable distraction or safety hazard to drivers at this traffic-light controlled junction.

Plan policies cited: Policy EQ11

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