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Planning appeal decision

Allowed28 August 20253367405

Land at 491 Hawthorne Road, Bootle, L20 5AG

Planning appeal 3367405 at Land at 491 Hawthorne Road, Bootle, L20 5AG (Sefton Metropolitan Borough Council) was allowed on 28 August 2025 by Inspector Manson S, by written representations. The main issue, as the Inspector framed it: The effect of the scheme on public safety.

the conversion of advertising billboard to a D-Poster digital advertising display

Authority
Sefton Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Not Applicable
Inspector
Manson S
Postcode
L20 5AG

Main issues, as the Inspector framed them

  • The effect of the scheme on public safety

What decided it

The smaller size, offset position, static nature, and controlled display characteristics of the digital display would not create an unacceptable distraction or safety hazard to drivers at this traffic-light controlled junction.

What the Inspector cited

Development plan policies
Policy EQ11

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.