Pavement adjacent to 102-110 Mare Street, Hackney, London, E8 3SJ

a free-standing advertising CIP unit featuring double-sided digital displays measuring 1635mm (H) x 924mm (W)

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Caines A

Main issues, as the Inspector framed them

The effect of the advertisement unit on visual amenity, with regard to the Mare Street Conservation Area and other nearby heritage assets
The effect of the advertisement unit on public safety

What decided it

The proposal's slender profile, appropriate siting aligned with existing street furniture, and the ability to control illumination and image transitions through conditions meant it could be assimilated into the streetscene without material harm to visual amenity or public safety.

Plan policies cited: London Plan 2021 Policy D3, London Plan 2021 Policy D4, London Plan 2021 Policy D8, London Plan 2021 Policy HC1, Hackney Local Plan 2020 Policy PP1, Hackney Local Plan 2020 Policy PP2, Hackney Local Plan 2020 Policy LP1, Hackney Local Plan 2020 Policy LP3, Hackney Local Plan 2020 Policy LP7, Hackney Local Plan 2020 Policy LP41, Hackney Local Plan 2020 Policy LP42, Hackney Public Realm SPD

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.

Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.

Casework that chases the deadlines. Applications, appeals and conditions with their statutory dates.

The judgement stays yours. The tool gathers the material and dates it.