5 Dalston Lane, LONDON, E8 3DF

the display of one down-lit illuminated portrait frame- mounted banner advertisement (7m x 7m) on the side (western facing) elevation

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the character and appearance of the host building and that of the local area, with reference to Dalston Lane (West) Conservation Area
Public safety as it relates to users of the highway

What decided it

The substantial harm to the character and appearance of the conservation area and the significant harm to highway safety, which together outweighed the private commercial benefits of the proposal.

Framework references: 141, 208

Plan policies cited: LP1, LP3, LP7, PP1, LP41, LP42, D3, T4, D8, HC1

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