Trafford Hall Hotel, 23 Talbot Road, Old Trafford, MANCHESTER, M16 0PE

the installation of a single digital billboard

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wraight G

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The proposed billboard would cause significant harm to amenity and the non-designated heritage asset through its size, positioning, internal illumination and proximity to Trafford Hall, conflicting with development plan policies and NPPF paragraph 141.

Framework references: 141

Plan policies cited: Policy L7 of the Core Strategy 2012, Policy 5 of the Civic Quarter Area Action Plan, Policy 6 of the Civic Quarter Area Action Plan, Advertisements Supplementary Planning Guidance 1995

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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