Bayfern House , 32 Shoreditch High Street, London, E1 6PG

a temporary decorative scaffold shroud printed on to PVC and comprising a 1:1 image of the building façade incorporating two inset advertising areas for poster designs each measuring 6.9 x 6.8 metres

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Griffiths P

Main issues, as the Inspector framed them

The impact of the advertisement display proposed on amenity

What decided it

The scaffold shroud with inset advertising areas would obscure important architectural elements and detract from the building's positive contribution to the conservation area's character and appearance, resulting in a negative effect on amenity.

Framework references: 141

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