29a Upper Clapton Road, Hackney, E5 8AY

the upgrade of an existing internally illuminated 48 sheet advertisement to a digital display

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Callister V

Main issues, as the Inspector framed them

The effect of the advertisement screen on the character and appearance of the local area
The effect of the advertisement screen on the living conditions of neighbouring residential occupiers
The effect of the advertisement screen on public safety as it relates to road users

What decided it

The proposal would significantly harm public safety by distracting road users at a critical location with a history of collisions, through the combination of illumination and rapidly changing advertisements, which would increase the risk of collisions particularly affecting vulnerable road users.

Framework references: 12, 9, 141

Plan policies cited: Policy PP1, Policy PP5, Policy PP7, Policy LP1, Policy LP2, Policy LP7, Policy LP41, Policy LP42, Policy D3, Policy D8

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

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Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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