184-186 Cross Street, SALE, M33 7AG

‘Replacement of existing externally illuminated sign measuring 1.5m tall x 3.5m wide, with internally illuminated LED display measuring 2.8m tall x 1.92m wide.’

Authority: Trafford Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Ellis D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity

What decided it

The proposed advertisement would be of similar size to the existing sign, appropriately positioned, and would not dominate the building or cause harm to visual amenity in a busy commercial streetscape where illuminated signage is already established.

Framework references: 141

Plan policies cited: Policy JP-P1 of the Places For Everyone Joint Development Plan Document (2024), Trafford Metropolitan Borough Planning Guidance Advertisements (1995)

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