Planning appeal decision
184-186 Cross Street, Sale, M33 7AG
Planning appeal 3346427 at 184-186 Cross Street, Sale, M33 7AG (Trafford Metropolitan Borough Council) was allowed on 9 January 2025 by Inspector Ellis D, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.
‘Replacement of existing externally illuminated sign measuring 1.5m tall x 3.5m wide, with internally illuminated LED display measuring 2.8m tall x 1.92m wide.’
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Ellis D
- Postcode
- M33 7AG
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on visual amenity
What decided it
The proposed advertisement would be of similar size to the existing sign, appropriately positioned, and would not dominate the building or cause harm to visual amenity in a busy commercial streetscape where illuminated signage is already established.
What the Inspector cited
- Development plan policies
- Policy JP-P1 of the Places For Everyone Joint Development Plan Document (2024)Trafford Metropolitan Borough Planning Guidance Advertisements (1995)
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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