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Planning appeal decision

Dismissed5 March 20253346455

24 Argyle Street, Birkenhead, CH41 6AE

Planning appeal 3346455 at 24 Argyle Street, Birkenhead, CH41 6AE (Wirral Metropolitan Borough Council) was dismissed on 5 March 2025 by Inspector Normington S, by written representations. The main issue, as the Inspector framed it: The effect on amenity, including the character, appearance and significance of the Hamilton Square Conservation Area and the setting of nearby Listed Buildings.

Halo-illuminated sign advertising a restaurant and hotel use (retrospective)

Authority
Wirral Metropolitan Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Normington S
Postcode
CH41 6AE

Main issues, as the Inspector framed them

  • The effect on amenity, including the character, appearance and significance of the Hamilton Square Conservation Area and the setting of nearby Listed Buildings

What decided it

The halo-illuminated sign fails to preserve the character and appearance of the Hamilton Square Conservation Area and the setting of nearby Listed Buildings due to its garish and prominent visual effect during darkness, conflicting with saved development plan policies and supplementary planning guidance.

What the Inspector cited

Development plan policies
Saved Policy CH01Saved Policy CH1Saved Policy CH2Saved Policy CH5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Wirral

The authority’s record since 2016 · every decision in 2025

  1. Dismissed16 December 20253374385
    Corner of Duke Street and Beckwith Street, Gillbrook, CH41 8BB, Birkenhead, CH41 8BB
  2. Allowed8 December 20253374954
    90 Claughton Road, Birkenhead, CH41 6ES
  3. Dismissed1 December 20253373497
    Land and Buildings on the South Side of Old Hall Road, Bromborough Wirral, CH62 3PE
  4. Dismissed21 November 20253374417
    162 Cleveland Street, CH41 3QQ, Birkenhead, CH41 3QQ
  5. Allowed21 October 20253368354
    Onyx Function Suite, 244-246, Telegraph Road, Heswall , Wirral, CH60 7SG

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.