Land At, Chester Street, Birkenhead, CH41 5DL

the removal of 3No. externally illuminated 48-sheet advertisements (Approx. 6m x 3m) and 1No. externally illuminated 96-sheet (Approx. 12m x 3m) advertisement, followed by the erection of 1No. internally illuminated D200 advertisement (Approx. 6m x 3m)

Authority: Wirral Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Normington S

Main issues, as the Inspector framed them

The effect on amenity, including the character, appearance and significance of the Hamilton Square Conservation Area and the setting of nearby listed buildings

What decided it

The removal of the four existing advertisements would represent a significant visual improvement and reduction in clutter that outweighed the modest negative effects of the proposed internally illuminated advertisement, which could be controlled through conditions.

Plan policies cited: Policy CH01, Policy CH1, Policy CH2, Policy CH5

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

What an account adds

Draw a red line around your site and the appraisal follows.

Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.

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