Land Adjacent To Rochdale Road, Manchester, M9 5BJ

the installation of two digital advertising screens (D-Poster)

Authority: Manchester City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Watson S

Main issues, as the Inspector framed them

the effect of the proposal on the visual amenity of the surrounding area
the effect of the proposal on the residential amenity of the surrounding area

What decided it

The proposed digital advertising screens would cause harm to the visual amenity of the area by introducing a significantly more commercial character incongruous with the primarily residential surroundings.

Framework references: 135, 141

Plan policies cited: Policy EN1, Policy SP1, Policy DM1, Policy DC15.1, Policy DC15.2, Policy JP-P1

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