Trafik, 331 Old Street, Hackney London, EC1V 9LE

the display of externally illuminated 5.4m x 3.9m banner advertisement fixed to scaffolding at 5m above ground level for a temporary period

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Pearce J

Main issues, as the Inspector framed them

The effect on the amenity of the area, with regard to the character and appearance of the South Shoreditch Conservation Area

What decided it

The raised positioning and size of the advertisement would be notably out of character in this locality and would introduce an incongruous and discordant feature that would fail to preserve the character or appearance of the conservation area, and the benefits of the shroud do not outweigh this harm.

Plan policies cited: Policy D8, Policy HC1, Policy LP1, Policy LP3, Policy LP7

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