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Dismissed23 December 20243350850

Trafik, 331 Old Street, Hackney London, EC1V 9LE

Planning appeal 3350850 at Trafik, 331 Old Street, Hackney London, EC1V 9LE (London Borough of Hackney) was dismissed on 23 December 2024 by Inspector Pearce J, by written representations. The main issue, as the Inspector framed it: The effect on the amenity of the area, with regard to the character and appearance of the South Shoreditch Conservation Area.

the display of externally illuminated 5.4m x 3.9m banner advertisement fixed to scaffolding at 5m above ground level for a temporary period

Authority
London Borough of Hackney
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Pearce J
Postcode
EC1V 9LE

Main issues, as the Inspector framed them

  • The effect on the amenity of the area, with regard to the character and appearance of the South Shoreditch Conservation Area

What decided it

The raised positioning and size of the advertisement would be notably out of character in this locality and would introduce an incongruous and discordant feature that would fail to preserve the character or appearance of the conservation area, and the benefits of the shroud do not outweigh this harm.

What the Inspector cited

Development plan policies
Policy D8Policy HC1Policy LP1Policy LP3Policy LP7

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.