Planning appeal decision
100 Kensington High Street, London, W8 4SG
Planning appeal 3352568 at 100 Kensington High Street, London, W8 4SG (Royal Borough of Kensington and Chelsea) was dismissed on 23 December 2024 by Inspector Shrimplin R, by written representations. The main issue, as the Inspector framed it: The visual impact of the proposed advertisement.
described in the application form as follows: “an A1 board to be placed at the front terrace of the shop; posters can be our specialty coffee, opening times, promotions and etc to attract customers
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Shrimplin R
- Postcode
- W8 4SG
Main issues, as the Inspector framed them
- The visual impact of the proposed advertisement
- The effect on pedestrian safety
What decided it
The proposed advertisement would have an adverse effect on both visual amenity and pedestrian safety in a sensitive conservation area location with high pedestrian pressure near the Underground Station.
What the Inspector cited
- Development plan policies
- Policy TR4Policy CD3Policy TR6
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision


More decisions in Royal Borough of Kensington and Chelsea
The authority’s record since 2016 · every decision in 2024
- Dismissed2 June 20263376699Kings Road, Outside No. 395, London, SW10 0LR
- Dismissed18 November 20253373604Advertising Right On Flank Wall of 318A Ladbroke Grove, London, W10 5NQ
- Dismissed12 November 20253364049Ground Floor, 246 Fulham Road, London, SW10 9NA
- Allowed16 April 2025335782280 Tavistock Rd, London, W11 1AN
- Dismissed10 July 2024334056013 Thurloe Street, London, SW7 2SS
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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