100 Kensington High Street, London, W8 4SG

described in the application form as follows: “an A1 board to be placed at the front terrace of the shop; posters can be our specialty coffee, opening times, promotions and etc to attract customers

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Shrimplin R

Main issues, as the Inspector framed them

The visual impact of the proposed advertisement
The effect on pedestrian safety

What decided it

The proposed advertisement would have an adverse effect on both visual amenity and pedestrian safety in a sensitive conservation area location with high pedestrian pressure near the Underground Station.

Plan policies cited: Policy TR4, Policy CD3, Policy TR6

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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