GROUND FLOOR, 246 FULHAM ROAD, LONDON, SW10 9NA

the installation of replacement signage comprising of 1 set of halo illuminated fascia text and 2 internally illuminated menus

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Phillips B

Main issues, as the Inspector framed them

Whether the proposal would preserve the Grade II listed building and any features of special architectural or historic interest it possesses, in addition to the amenity of the street scene and nearby The Boltons Conservation Area

What decided it

The proposed halo illuminated fascia text would harm the special architectural and historic interest of the Grade II listed building through its starkly contemporary appearance, and the economic benefits do not provide clear and convincing justification to outweigh this harm.

Framework references: 212

Plan policies cited: Policy CD1, Policy CD2, Policy CD5, Policy TR4

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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