80 TAVISTOCK RD, LONDON, W11 1AN

an internally-illuminated 4 sheet size digital poster display unit measuring 1 metre wide x 1.5 metres high

Authority: Royal Borough of Kensington and Chelsea
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposal on visual amenity

What decided it

The siting of the display parallel to the street, behind the front building line of the neighbouring shopfront, and its context within a vibrant streetscape of shops and signage meant the digital display was not prominent or incongruous and did not harm visual amenity.

Plan policies cited: Policy CD1, Policy CD2, Policy CD15, Policy TR4

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