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Planning appeal decision

Allowed11 February 20253353432

2-4 Great Eastern Street, Hackney, London, EC2A 3NW

Planning appeal 3353432 at 2-4 Great Eastern Street, Hackney, London, EC2A 3NW (London Borough of Hackney) was allowed on 11 February 2025 by Inspector Cowley R, by written representations. The main issue, as the Inspector framed it: The effect of the proposed temporary advertisement on the visual amenity of the area.

temporary scaffold shroud advertisements for a period of 12 months comprising two externally lit advertising areas (measuring 7.7m x 7.6m and 7.7m x 7.7m) set within a 1:1 image of the building during works

Authority
London Borough of Hackney
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cowley R
Postcode
EC2A 3NW

Main issues, as the Inspector framed them

  • The effect of the proposed temporary advertisement on the visual amenity of the area

What decided it

The temporary nature of the consent for 12 months only, combined with evidence of imminent building works requiring scaffolding, meant the proposed advertisement would not have a harmful effect on visual amenity despite its prominence.

What the Inspector cited

Development plan policies
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How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hackney

The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.