BAYFERN HOUSE, 32 SHOREDITCH HIGH ST, LONDON, E1 6PG

Temporary decorative scaffold shroud wrap printed onto PVC and comprising a 1:1 image of the building façade with an inset advertising and information area measuring 6.8 x 6.9 metres (optional lighting of inset area)

Authority: London Borough of Hackney
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Scott A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The advertisement would screen a significant amount of the decorated building façade on the most prominent elevation and would integrate poorly into the conservation area environment, failing to preserve or enhance its character and appearance.

Plan policies cited: London Plan (2016), Hackney Core Strategy (2010), Hackney Development Management Local Plan (2015), Hackney Shopfront Design Guide (SPD)

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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