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Dismissed27 January 20253353475

Bayfern House, 32 Shoreditch High St, London, E1 6PG

Planning appeal 3353475 at Bayfern House, 32 Shoreditch High St, London, E1 6PG (London Borough of Hackney) was dismissed on 27 January 2025 by Inspector Scott A, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

Temporary decorative scaffold shroud wrap printed onto PVC and comprising a 1:1 image of the building façade with an inset advertising and information area measuring 6.8 x 6.9 metres (optional lighting of inset area)

Appeal type
advert · Advertisement Appeal
Procedure
Written Representations
Development
advertisement · Minor retail and services
Inspector
Scott A
Postcode
E1 6PG

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity

What decided it

The advertisement would screen a significant amount of the decorated building façade on the most prominent elevation and would integrate poorly into the conservation area environment, failing to preserve or enhance its character and appearance.

What the Inspector cited

Development plan policies
London Plan (2016)Hackney Core Strategy (2010)Hackney Development Management Local Plan (2015)Hackney Shopfront Design Guide (SPD)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Hackney

The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.