45-55 Great Eastern Street, Shoreditch, London, EC2A 3EP

a temporary printed decorative scaffold shroud wrap advertisement comprising a 1:1 image of the building façade with an inset advertising area measuring 21m x 7m

Authority: London Borough of Hackney
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Poole S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity
Whether it would preserve or enhance the character or appearance of the South Shoreditch Conservation Area

What decided it

The temporary nature of the shroud and its 1:1 façade image would preserve the character and appearance of the conservation area during refurbishment, provided illumination was prohibited.

Plan policies cited: Policy LP1, Policy LP3, Policy LP7

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