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Planning appeal decision

Allowed17 March 20253353539

45-55 Great Eastern Street, Shoreditch, London, EC2A 3EP

Planning appeal 3353539 at 45-55 Great Eastern Street, Shoreditch, London, EC2A 3EP (London Borough of Hackney) was allowed on 17 March 2025 by Inspector Poole S, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

a temporary printed decorative scaffold shroud wrap advertisement comprising a 1:1 image of the building façade with an inset advertising area measuring 21m x 7m

Authority
London Borough of Hackney
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Poole S
Postcode
EC2A 3EP

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity
  • Whether it would preserve or enhance the character or appearance of the South Shoreditch Conservation Area

What decided it

The temporary nature of the shroud and its 1:1 façade image would preserve the character and appearance of the conservation area during refurbishment, provided illumination was prohibited.

What the Inspector cited

Development plan policies
Policy LP1Policy LP3Policy LP7

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hackney

The authority’s record since 2016 · every decision in 2025

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  2. Dismissed6 August 20266010978
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  5. Dismissed26 March 20266003394
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.